As the golf season is in full swing and we have already watched 3 out of the 4 PGA majors along with plenty more tournaments and elevated events, us viewers have had our tvs hijacked week in and week out by a slew of advertisements. Commercial breaks and advertisements are something we have come to…
Stuffed with Regret: Why Keyword Stuffing Belongs in the SEO Graveyard
In the nascent era of the internet, digital marketing resembled the untamed landscape of the Wild West. With minimal regulations in place, adept marketers seized the opportunity to game search engines and elevate their content visibility. One of the most popular and overly taught techniques back then was keyword stuffing. Today, however, keyword stuffing is…
Charting Success: A Comprehensive Guide to Product Lifecycle Management (PLM)
Before we get into it, let me just set some framework. I am going to be talking about both Product Lifecycle Management (PLM) and Product Information Management (PIM). This post will be about PLM so please give it a read and then check back later for PIM if you feel inclined to do so. Along…
Why Vanity Metrics Are the Junk Food of Data—and What to Eat Instead
I may not give the most fair shake for the topic of the following post… But as someone who cares so little for the vanity metrics, I am totally qualified to tear them down for their clear insignificance. I would be a liar If I made it seem that I did not use or enjoy…
Beyond the Lens: Navigating the Transformative Landscape of AI-Generated Visuals
In the fast-paced world of digital content creation, a transformative shift is quietly unfolding, posing a significant challenge to the established order of the stock photo industry. The surge of AI image creators, showcased through platforms like Midjourey, DALL-E, and even a complimentary (free) Bing AI Images, is beginning to cast a shadow over the traditional giants – Getty Images, Shutterstock, and Adobe Stock.
Navigating the Limbo Between Christmas and New Year: A Reflection on End-of-Year Purgatory
Embarking on a modest quest for self-improvement as we step into the new year, I’ve initiated this newsletter to coincide with my admittedly (very very very) sporadic blog posts. It’s a conscious effort to kick off 2024 with more intentionality and purpose in sharing thoughts, insights, and perhaps a bit of chaos along the way….
Exploring Loss Leaders: From Marketing Strategies to Everyday Life
Discover the powerful role of loss leaders in business strategies and delve into their surprising parallels in personal relationships and self-development. Explore how this clever marketing tactic shapes consumer behavior and influences daily life choices.
Dog Food Industry Exploitation: The Dark History and Misleading Marketing
In today’s world, pet owners are always on the lookout for the best products to keep their furry friends happy and healthy. However, the dog food industry is not always what it seems. From misleading claims to false advertising, these practices have led to concerns about the safety and nutritional value of commercial dog food….
Eco-Travel Booms in Washington: The Surge of Sustainable Tourism
Washington State is known for its natural beauty, from the rugged coastline to the majestic mountains. With so much to see and explore, it’s no surprise that tourism is a significant contributor to the state’s economy. However, with the rise of sustainable tourism, travelers are looking for eco-friendly travel options that minimize their impact on…
Premier League’s Ban on Aggressive Gambling Promotion: Implications for Responsible Advertising in the Future
In recent news, the Premier League has taken a stand against the aggressive promotion of gambling, which has been a popular pastime for centuries, driven by excitement and greed. Although this announcement was made last week, the issue is still timely and relevant. Gambling is heavily promoted in the U.K., with gambling shops on street…